Roger Hebden (1995) expresses the forces of change as a simple formula:
pain + desire = change
http://www-106.ibm.com/developerworks/rational/library/content/RationalEdge/jan02/ProcessImprovementJan02.pdf
pain + desire = change
http://www-106.ibm.com/developerworks/rational/library/content/RationalEdge/jan02/ProcessImprovementJan02.pdf
